Junk Mail Is Fun

Somehow I’m on Techgtarget’s spam list and this is what graced the inbox this morning:

Gartner research suggests that any data center site that is more than 7 years old is obsolete.  Whether true or false, constructing a new data center is sometimes the only solution for outdated or overcrowded data centers.However, many newdata center builds and expansions end up failing -resulting in a massive waste of time and money for the organization.

Expand your knowledge with this white paper that presents the top 9 mistakes to avoid when expanding or constructing a data center facility. Though many data center builds result in failure,it’s not inevitable.Keep reading to learn an effective way to achieve success with a focusedtotal(sp) costof(sp) ownership (TCO) approach.

This is why I don’t read either of these publications (TT or Gartner): they read like Fox News, The Daily Mail or the National Enquirer.  Apologies to the National Enquirer.

What Gartner research?  What could possibly be outdated in just 7 years?  How is it that many multi-million and potentially multi-billion dollar construction projects “fail” and we don’t hear about that until a ridiculous spam letter, but one dude has mold problems in a $400K Pulte home and there’s a blog dedicated to spreading the word?  How much money do these fictional organizations lose?  I may never know the answers to these questions because you have to register to read, but I’m pretty sure a focusedtotal costof ownership approach will have about zero impact on the success of a construction project.

Hiring a competent general contractor?  Now we’re talking…

Update: Found the article.  It’s a 3 year old paper from APC/Schneider Electric that is yet another reason why we can’t have nice things in this industry (no citations, unsupported claims, horrific writing, generally bullshit all around).  Read it for a laugh, #6 in particular and then tell me if I should or should not use a modular design.  I’m so confused.



About Peter

Peter is a Geocacher, competitive cribbage player, surfer, amateur magician, golfer and star watcher (the astronomical kind). In his day job for Datalink, Peter is a Senior Manager with their Cloud Service Management Practice helping customers build, manage and improve their legacy IT and Private Cloud infrastructures through Automation, Orchestration and clean living. We're not so sure on the clean living.
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